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'I just enjoy making people feel good'
Folk on the Rocks headliner Shad discusses his approach to music

Robin Grant
Northern News Services
Friday, July 14, 2017

SOMBA K'E/YELLOWKNIFE
Shadrach Kabango - better known as Shad - is a headlining performer at this weekend's Folk on the Rocks music festival.

NNSL photograph

Shadrach Kabango, better known as Shad, is a headlining performer at this weekend's Folk on the Rocks music festival. - photo courtesy of The Faculty Of Management

The Juno award-winning songwriter is known as a socially conscious hip-hop artist.

He has been compared to rappers Common and k-os, who are both known for positive messages in their music. Shad has made three albums, which have earned multiple Juno Award nominations - including a win for Best Rap Recording in 2011. His music has also placed on a record-tying three shortlist nominations for the Polaris Music Prize.

Shad also holds a bachelor's degree in Business Administration from Wilfred Laurier University and an M.A. from Simon Fraser University.

Yellowknifer caught up with Shad via e-mail to chat about music, life and the importance of not giving up.

Q: Have you ever been to Yellowknife?

A: I've only ever been to Yellowknife on a stopover on my way to the Nahanni (National Park Reserve) so I'm stoked. First time playing in the in the NWT.

Q: What is your approach to performing live?

A: I've always tried to connect, have fun and give people something of myself. I've never been the guy who's about the theatrics - lights, costumes, etc. - although I admire that approach a lot. My thing has always been a bit more simple and hopefully, relatable and fun. At the end of the day, I just enjoy making people feel good.

Q: Has your style changed over the years?

A: I think my sound has gotten bigger over the years but I think my lyrics and songs are generally concerned with the same things and take the same general approach as far as what I use to try and engage people.

Q: What do you care most about when making an album?

A: I'm more of a lyrics and concept guy. That's where I can contribute the most. But I love melody and sound too so I try my best to make that side of things strong too.

Q: What kind of themes you like to explore with your music?

A: I think my songs are ultimately about hope. I go into all sorts of ideas and experiences but at the end of the day, it's kind of about trying and not giving up.

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