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Yellowknifers take on the Dragons' Den

Kevin Allerston
Northern News Services
Published Wednesday, June 1, 2011

SOMBA K'E/YELLOWKNIFE - Two Yellowknifers who headed to Toronto to appear on the hit TV show Dragons' Den are talking about their experience on the show.

NNSL photo/graphic

Aaron "Godson" Hernandez was in Toronto May 27 to ask the stars of the hit show Dragons' Den to help him market his music. - photo courtesy of Canadian Broadcasting Corporation

Mark Brown and Aaron "Godson" Hernandez were two Yellowknifers who were offered the chance to appear on the show when Dragons' Den producers were in town last March.

Brown, a local prospector, pitched the idea of selling the world's oldest rocks under the name Rock of Ages.

"I was a little scared of facing (Kevin) O'Leary, but the other Dragons basically neutralized him," said Brown. "I was worried he would shut me down, but the Kevin factor wasn't a factor. They basically told him to shut up."

"One thing that surprised me was that Jim pulled out $100 to buy one of my rocks right on the spot. I have been watching the show for four years and I have never seen that happen before. That's when I knew I had something."

Brown's rocks are dated as being nearly four billion years old. They come from an ourcrop on his Acasta River Gneiss claim. He was looking for $50,000 to help market Rock of Ages. "I have the product, I just need help with the marketing, which is why I was pitching my business to the Dragons."

"I was sort of surprised and scared when they invited me to go to Toronto, but it went well. The experience makes me think that everybody should follow their dreams," said Brown.

Hernandez did not have a business to sell. Instead he was pitching himself.

"I basically wrote a new rap and pitched it that way," said Hernandez. "I wanted to get the Dragons moving and they did. They danced a little bit, so that was great."

Hernandez was also looking for help with marketing his brand, however he didn't say exactly how much money he was asking for.

"It was a little intimidating, but I liked it.

"I don't think there is anything I would have done differently," said Hernandez.

Brown and Hernandez are not allowed to reveal whether or not they received an offer from the Dragons, since the show's producers want to keep the surprise for when the show begins its sixth season this fall.

"I'm excited, but I have to be careful what I tell people about my appearance on the show," said Hernandez. "If we reveal the results we could lose our chance to appear on the air."

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