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Mall music is back
Classical music resumes at Centre Square Mall to deter loitering

Charlotte Hilling
Northern News Services
Published Thursday, September 10, 2009

SOMBA K'E/YELLOWKNIFE - Classical music connoisseurs might be happy to know that Centre Square Mall has resumed blaring what some would consider the most elegant of all music from several of its entrances, but one property manager hopes loiterers will be less than pleased.

NNSL photo/graphic

Noel Hernandez from CD Plus, located within Centre Square Mall, revels in the classical music coming from one of the entrances to the mall and said it's like being "in a movie" when he walks by. - Charlotte Hilling/NNSL photo

"Actually you know, it's very soothing to most people, but there are some people it just doesn't appeal to and it's hard to talk over it," said Shawnette MacNeil, property manager from Shelter Canadian.

The orchestral melodies and glass shattering operatics have been absent for the the mall's 50th and 49th Street entrances for the past five months because the stereo systems were under repair, said MacNeil.

She said the measures had, and continue to be "very successful," adding that the mall's security team were having to ask people to move along more often during the five month musical hiatus.

"Our security team does a great job, but it's sort of a hassle when you have to keep asking the same people to move," she said.

"It's a nice gentle reminder that we all have to obey the bylaw of no smoking so many feet in front of the door and let our young ones walk through smoke free."

MacNeil said she has not heard anything from shop owners in the mall, either supporting or complaining against the musical entrances.

Noel Hernandez from CD Plus said when his store was located right next to the music he, "minded it very much, it was so loud." However, CD Plus has since moved locations within the mall and is no longer within hearing range, and now that the music is back, Hernandez would not be keen to return to the location.

"I like some classical music but not when it's maximum volume and when the speakers can't even take it," he said.

He added he thinks the volume of the music has decreased this time around, saying it now adds a certain ambiance.

"Now it's not that loud, the volume's down, it's kinda nice I guess. Now I feel like I'm in a movie when I'm walking by," he said.

Hernandez also said he thinks the locations' that have the music are not the areas most in need of loitering deterrents.

"Where they have it now, it's not at high traffic areas. Nobody really uses those doors too much," he said.

The decision to adopt the classical music was made by Shelter Canadian Properties Limited, who are responsible for the mall's Range Street entrance, and the two 49th Street entrances – only one of which is playing music, while the other is still under repair.

The Yellowknife Inn is responsible for the Franklin Avenue entrance and general manager, Derek Carmody said he doesn't see a reason to adopt the measure at that particular entrance.

"I've never really had a problem at my entrances, I don't know why they did it down below, I'm sure they can give their reasons. But I've never had any issues at Franklin Avenue to put any music there," he said.

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