The NNI policy is designed to give an edge to Inuit owned businesses when bidding on government contracts.
Vice-president Len Flett said a new proposal to regain the company's NNI status has been sent to the GN and Nunavut Tunngavik Inc. (NTI).
He said as a publicly traded company, it's impossible for The North West Company to reach NNI status as it now stands.
"Our status is now no different than any other Southern-based retailer," said Flett.
"How many Inuit do Wal-Mart or Sears employ?
"Any Southern-based retailer -- how much capital have they invested in the future of Nunavut?"
The new NWC proposal calls for the establishment of a best practice management-training centre in Baker Lake and the implementation of a Healthy Living initiative.
It also promises the implementation of Inuit workforce employment benchmarks, and a new local Inuit-Nunavut business procurement strategy to expand NWC economic spinoffs at the local level.
The Nunavut government and NTI are waiting to discuss the proposal with the NWC at a meeting to be held in Iqaluit later this month before commenting.