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Fat of the land Curbside fast food a regular offering in town
Shawn Giilck
Northern News Services
Published Thursday, June 13, 2013
INUVIK
Can you smell what the Taylor brothers are cooking?
Brothers Joshua and Jeremy Taylor have opened up a new streetside food truck downtown. - Shawn Giilck/NNSL photo
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Refusing to wait for the weather to warm, Joshua and Jeremy Taylor set up shop on Franklin Road near Frosty's Arctic Pub in their new food truck on June 4. The smell of their varied menu of fast-food delights wafted over the downtown core soon after, luring people like moths to the flame.
The brothers have lived in Inuvik since they were in public school. They've become a fixture over the last few years with their curbside barbecue offerings.
"They're real Inuvik people," said a customer as he waited in line. "Born and raised here."
This year, thanks to Josh's business acumen, they've kicked it up a notch and "Bam," it looks like it's going to be another success.
Jeremy is the cook in the equation while Josh provides the business brains. Together, it's a winning recipe.
"Our goal is to bring decent food to the street," said Jeremy, sheltering in the comfy confines of the truck during a heavy snowfall. He had a few choice comments about the weather, then clapped his hand over his mouth and apologized.
"Cooks can't talk like that in public," he said, expressing some embarrassment.
"Unless you're Gordon Ramsay," this reporter quipped in response.
He laughed and relaxed a bit.
Jeremy likened the business philosophy to the famous "street meat" offerings in Toronto and other larger urban centres.
"If you eat at the same restaurants all winter, you look for something different in the summer," he said.
Jeremy became interested in cooking as a child and has progressed from there.
"I've always liked cooking right from when I was a kid, he said. "I started as a dishwasher, and I can tell you I like cooking a lot better than being a dishwasher."
The brothers have become well-known in town for their irresistible hamburgers. Their poutine and other wares such as a beef dip are also reputed to be drool fuel in Inuvik.
The brothers whipped up a cheese-burger and fries on the spot for this reporter, and it might well have been the best burger available in town.
The truck, which is yet unnamed, will allow the brothers to expand the menu considerably, they said. The highest-profile new dish will be home-cut fries, but they will also be dabbling in breakfast items and other selections.
"We're looking at more homemade burgers and homemade meals," Josh said. "And also ice cream flurries and milk shakes."
After two days in some questionable weather, business for the brothers had been "steady."
"We're hoping for a good season," they said.
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