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INUVIK - The End of the Road music festival will put on live music shows for the whole family, starting Thursday, Aug. 7.

Co-ordinator Terrill Reid said the opening ceremonies will feature the southern headlining acts and a local group as well.

Terrill Reid is the co-ordinator for the upcoming End of the Road music festival, starting on Aug. 7. Reid said the organization has been good this year and the committee in charge of the event is confident in its lineup of musicians and performers. - Dez Loreen/NNSL photo

"After the feast, we're having the Strings across the Sky group perform for the show," he said.

"That takes place after the feast and mayor's welcoming address."

Guest performers Eagle and Hawk have also brought their dancers troupe with them.

"The dancers will also perform on the opening night, before we shift to a licensed event at 9 p.m.," said Reid.

At that time, every night of the festival, ushers and volunteers will ask all the people in attendance who aren't over 19 to leave.

"We'll set up the bar once all the minors have gone," said Reid. "We'll be open until 2 a.m. just like the bar."

Reid said his team will ensure that the crowd that sticks around for the evening's licensed performances will be of legal drinking age.

"If anyone looks questionable, we'll ID them," he said.

Reid said family entertainment is a high priority for the festival.

"We're bringing in family entertainer Norman Foote, who is an accomplished performer," said Reid.

He said Foote's performance will be one for the whole family, not just the young ones.

"Norman is good at keeping everyone happy, it'll be a good performance on Saturday afternoon," said Reid.

Foote is booked for two performances on Saturday, with a talent show splitting his act in two sessions.

Reid was most happy to announce the start of a new element to the festival.

"Most importantly, we wanted to help someone with this event," he said.

"We're looking to assist a local organization every year."

This year, the Inuvik food bank and the local chapter of the Council for People with Disabilities are benefiting from the first-ever fundraiser jam.

"On Sunday, Aug. 10, we're going to have most of the stage performers at the Legion for a benefit show," said Reid.

The stage at the Legion will be an open one, which is another thing that Reid wanted to promote.

"We want it to be an open stage jam session for local musicians," he said.

"It's going to be a great weekend and I'm looking forward to it."

Schedules for the event will be circulated throughout town until the festival begins.