Yellowknife (Mar 25/05) - Each year different images are included in the videos, from shots of multicultural students walking the halls to poems read on camera - no matter what the image, Sir John Franklin high school continues its dominance of a national anti-racism campaign.

The school produced another winning video for this year's "Racism. Stop it!" contest. It's the third year Yellowknife media studies students have entered the contest and the third year Sir John creations were in the top-10 chosen flicks.

The school won for two videos in 2003 and scored the same result in 2004. This year Grade 10 students Nicole Krivan and Julia McIntyre shot, directed and edited the winning entry.

The students won the heart of the school and then the national judges for their image of McIntyre's 18-month-old caucasian sister playing with her aboriginal friend.

A voice-over tells viewers that these children don't know what racism is, until its taught to them by others.

Media studies teacher Arnold Krause says the video evoked a lot of emotions.

"It's a very simple message, but it's strong," says McIntyre, who was watching her sister play when she got the idea.

Natural, soft lighting and a handheld camera give the clip a homemade look, Krivan and McIntyre say. Its simplicity is something they think attracted the judges.

Melissa Pettes also submitted two entries and will join Krivan on a trip to Ottawa, March 18-20, taking McIntyre's place.

The students aren't sure why Sir John has such a positive outlook on racial discrimination. The multicultural make-up of the student body is one possibility.

Living in the North, where aboriginal people make up approximately half the population could be another factor, they say

"Down south there are more reserves and up here everyone lives together and everyone helps out in the community," says Krivan.

The girls think southern communities could learn from the integration of the NWT, as well as the celebration of aboriginal cultures. Holidays like Raven Mad Daze and Aboriginal Day help promote different cultures as well, says the students.