Iglulik (Apr 19/04) - Talk about convergence! Ages-old Inuit culture has hit 21st century communication with the launch of community television programming on the World Wide Web.

Pauloosie Qulitalik, NITV's resident elder advisor talks on-air in one of his segments. - photo courtesy of Katarina Soukup

On April 15, Nunavut Independent Television Network, Iglulik's community television station, made history by airing programs over the Internet at www.nitv.nu.

Katarina Soukup, communication director for the TV station, said it was a historic moment for the community and independent production companies in Nunavut.

"We're very excited about this project," she said. "April 15 was an opportunity to test the system. The quality is still low but it's a start."

Soukup said broadcasting over the Internet is a project the television society has been working on for about two years.

"We've wanted to find a way to reach all of Nunavut," she said. "Not only can people in Nunavut watch, but people all over the world."

"Our goal has always been to promote Inuit culture and Inuktitut," she added.

Three years ago the society didn't even think about broadcasting over the Internet. Soukup said she is amazed at how fast the technology has developed.

"This is a revolution to be able to promote Nunavut," she said.

To kick off the Internet broadcast, NITV organized an Inuit Idol competition, April 12, to pick the best drum dancer and throat singer in town.

Contestants dressed and performed in the traditional Amittuqmiut style.

The contest was organized much like the hit TV show, American Idol. A panel of judges will give feedback to all the contestants and the audience will have a chance to vote.

"We are moving forward to use technology to promote Inuktitut programs," Soukup said.

Zacharias Kunuk, award-winning director of Atanarjuat: The Fast Runner and owner of Isuma Productions, said he is excited about the new technology.

"People will have access to Inuit programs," he said. "Just imagine ... people in Japan will be able to watch our programs. They will help spread the word about our culture."

He said this is a big step for independent production companies now have a chance to showcase their work to a worldwide audience.

While some companies are able to show some of their work on the Aboriginal Peoples Television Network, Kunuk said it is becoming increasingly difficult for the smaller companies.

Louis Tapardjuk, Minister of Culture Language Elders and Youth, praised Iglulik's efforts as a good way to promote the culture and language.

"I like the idea. I would be very interested to see how it works out," he said.