Phone book glitch
New directory not up to NorthwesTel standards by Kerry McCluskey
NNSL (Feb 25/98) - It's going to take a little bit longer than usual this year before everyone in the Northwest Territories gets to see the cover of the phone book.
According to NorthwestTel vice-president Don Yamkowy, the finished copies
of the 1998-99 directory won't be available for another month.
"We didn't think they met our quality and standards, so
we've asked for them to be redone and that's why you're not walking away
with a phone book this time," said Yamkowy at the official unveiling of the
new book last Thursday night.
Anne Grainger, the director of corporate communications for
NorthwesTel, backed up Yamkowy and said that the publishers of the book
will "have to eat the costs of that. When we received our advance shipment
of 200 directories, we realized there were certain production-quality
inconsistencies. They were not up to our standards and we'd rather delay it
by three or four weeks than give our customers substandard quality," said
Grainger.
A total of 54,000 directories had to be sent back to the
printer.
When phone customers finally do see the directory, they'll
be treated to a painting by Fort Smith artist Helene Croft.
Entitled Rangers on Patrol, the painting was first
commissioned by Col. Pierre Leblanc, because he wanted to honor the work
the Canadian Rangers do around Northern communities.
He liked the painting so much he decided to give it wider
exposure and so offered it to NorthwesTel.
"Forty-five Ranger patrols dedicate their time to
protecting Canadian sovereignty. It's a real nice recognition of the work
the Rangers have been doing since 1947," said Leblanc from the Department
of National Defence officer's mess, where the unveiling was held.
According to Leblanc, the painting depicts Fox Main, one of
the Rangers' patrol sites east of Hall Beach.
"It's one of the places where the Rangers go where they
prefer to do their patrols with dogs because dogs have the ability to
handle the terrain," said Leblanc.
Croft, a 34-year-old former resident of the St. Lawrence
area in Quebec, said she was flattered to have a piece of her art chosen
for the phone book.
"I still can't believe it, it's a dream opportunity for any
artist. What better place to have it than in all the homes? The reason why
I paint is because I want everyone to enjoy the paintings and everyone will
be. A lot of people will be able to look at it, that's a great feeling,"
says Croft.
The painting is the 15th piece of art chosen for the cover
of NorthwesTel's directory since the program began in 1983.
"This is the first time we've had an artist from Fort Smith
-- we look for artists we haven't served. Our phone books travel all over
the world, so the artist gets great exposure," said Yamkowy.
He added that the artist signs a contract with NorthwesTel
and they are paid only for the original piece of art. |